About Us
Platform Development is a multifamily development, acquisition and management firm committed to creating and increasing asset value in the multifamily space. Our model enables us to be discriminating about the deals we choose to pursue. In every deal, we are focused on operating with integrity, creating quality assets, and delivering strong returns to our investors.
Leadership
Mac Jones
Amanda Brecht-Haddad
Amanda Brecht-Haddad is an accomplished leader and the Executive Vice President of Platform Residential. With extensive expertise in property management, leadership, new developments, and asset management, Amanda has successfully overseen operations for properties spanning coast to coast. Her focus on creating and implementing comprehensive operational frameworks has been instrumental in streamlining acquisitions and launching new developments for the company.
Amanda earned her Bachelor of Science degree from Georgia Southern University and is currently pursuing a Master of Business Administration at Stephen F. Austin State University, reflecting her commitment to continuous learning and professional growth. Her combination of practical experience and academic excellence positions her as a cornerstone of Platform Residential’s leadership team.
Originally from Georgia, Amanda now resides in Texas, where she enjoys spending time with her three children, painting, and traveling.
Judy strain
Judy Strain is the Controller at Platform with full oversight of all development and property accounting. Her responsibilities include monthly financial reporting, lender compliance, audits, and improving and maintaining internal controls and accounting best practices.
Prior to joining Platform in 2023, Judy gained over 30 years of real estate accounting experience with both small and large firms where she saw great success in building accounting teams and improving processes.
Judy is a native Texan and attended Richland College with a degree in Accounting. She resides in Texas and enjoys spending time with her husband, 3 kids , 1 grandson and soon to be granddaughter and Silver Lab. She loves long distance running, gardening, hiking mountains, cooking and sports.
Carla Farquhar
Carla Farquhar is the Director of Experience at Platform Residential, where she leads the Platform One Centralization Team to ensure excellence in resident experience and community engagement initiatives. She also provides systems support, cross-training, and leadership to on-site teams, ensuring a consistent and exceptional experience across all Platform Residential communities.
With over two decades of experience in the multifamily industry, Carla brings a wealth of knowledge and a proven track record of success. Known for her ability to cultivate vibrant, positive communities, Carla’s passion for fostering strong resident and team relationships is key to Platform Residential’s operational success.
Carla resides in Arkansas, where she enjoys quality time with family and friends. In her free time, she can often be found tending to her small poultry farm.
Brian Fulton
Regional Maintenance Director
Brian Fulton is an accomplished professional with 24 years in the property management industry, currently serving as the Regional Maintenance Director for all Platform Residential properties. In this key leadership role, he oversees comprehensive maintenance operations across multiple residential sites, ensuring optimal functionality, safety, and resident satisfaction. With a keen eye for detail and a commitment to excellence, Brian coordinates teams to handle everything from routine upkeep to major repairs, contributing to the overall success and appeal of Platform Residential’s diverse portfolio of apartments. His expertise helps create welcoming, well-maintained living spaces that enhance community living.
He has an Associate Degree in Computer Information Systems with a concentration in cyber security. He likes spending time with his family and watching off-road racing.
Mackenzie Lane
A two-time Pinnacle Award winner in Arkansas and recipient of multiple customer service honors, Mackenzie’s dedication to excellence is evident in every interaction. She also holds the Certified Apartment Leasing Professional (CALP) designation, showcasing her commitment to advancing her skills and expertise in the industry.
Outside of work, Mackenzie enjoys embracing her passions as a proud dog and fish mom and is an avid fan of all things Disney.